When awareness isn’t the problem, efficiency is.
Bark had already built a recognizable direct-to-consumer pet brand. As paid channels scaled and competition increased, the challenge shifted from getting attention to converting it.
High-intent traffic needed clarity, reassurance, and momentum in a single, focused experience.
THE APPROACH
Designed to reduce friction, not add noise.
We designed and tested multiple landing page variations across search, social, and display campaigns. Each version balanced emotional resonance with clarity. Pet-first imagery and concise messaging built trust, while a lean interface guided visitors smoothly through the funnel.
Beyond immediate purchase, we introduced intentional soft-conversion paths, capturing interest early and supporting longer-term subscription growth.
THE FOCUS
Hard conversions and future intent.
Rather than optimize solely for immediate checkout, the pages were structured to:
- Convert ready buyers
- Capture intent from undecided visitors
- Maintain message consistency across channels
This allowed Bark to compound results over time instead of chasing single-touch wins.
THE IMPACT
Measured, meaningful gains.
Paid Subscription Conversion
Visitor-to-conversion Intent